Scaling-up export of natural & handmade home decoration products - Bangladesh

Classical Handmade Products BD (‘CHP’ or the ‘Company’) is a privately held company producing home decoration products from indigenous raw material such as seagrass, elephant grass, jute. The Company was incorporated in 2008 by Mr. Tauhid, who currently is the owner and the CEO of the Company. Finished goods are exported to Europe and the USA. 

CHP operates a decentralised business model. CHP is operating in the Northern part of Bangladesh, with 20 decentralised units in Rangpur and Bogra, with a primary production facility in Nilphamari. Jessore is the only location in the South of Bangladesh. The Company employs 1,500 people, and provides regular work to about 2,500 people, mostly women, located in various rural villages.

The market of handmade home decoration is dominated by developing countries; internationally Bangladesh competes with Vietnam, Cambodia, India, Pakistan and Indonesia. China competes by selling quasi-industrial products. The competitive advantage of the Company is its decentralised business model that promotes economic inclusion.

The Company intends to scale up its operations, and the intended investments aims at increasing its production capacity and current volumes of sales by 3x in the next 6 years. 

SDGs