Scaling-up export of natural and handmade home decoration products - Bangladesh

Classical Handmade Products BD (‘CHP’ or the ‘Company’) is a privately held company producing home decoration products from indigenous raw materials such as seagrass, elephant grass, and jute. The Company was incorporated in 2008 by Mr. Tauhid, who is currently the owner and the CEO of the Company. Finished goods are exported to Europe and the USA. 

CHP operates a decentralized business model. CHP is operating in the Northern part of Bangladesh, with 20 decentralized units in Rangpur and Bogra, with a primary production facility in Nilphamari. Jessore is the only location in the South of Bangladesh. The Company employs 1,500 people, and provides regular work to about 2,500 people, mostly women, located in various rural villages. The market of handmade home decoration is dominated by developing countries; internationally, Bangladesh competes with Vietnam, Cambodia, India, Pakistan, and Indonesia. China competes by selling quasi-industrial products. The competitive advantage of the Company is its decentralized business model that promotes economic inclusion. 

The Company intends to scale up its operations, and the intended investments aim at increasing its production capacity and current volumes of sales by 3x during the course of the investment.

SDGs